Dubai, are you ready to sip like a champion? The global juggernaut WWE has officially tag-teamed with Seagram’s Escapes Spiked to launch its first-ever licensed ready-to-drink (RTD) alcoholic beverage—and it’s got wrestling fans from Jumeirah to JVC reaching for their coolers.
Introducing the Seagram’s Spiked WWE Series, a trio of bold, boozy, and unapologetically fun canned cocktails that are already turning heads in the UAE’s premium beverage circles.
If you’re looking for the best WWE-themed drinks in Dubai, this high-voltage release brings the spectacle from the ring straight into your glass.
WWE Enters the Ring—of Refreshment
In a move that’s as strategic as it is splashy, WWE and Seagram’s Escapes Spiked have united to reimagine fan-fueled refreshment. The result? Three 8% ABV canned cocktails inspired by the drama and adrenaline of WWE’s most iconic moments.
“SEAGRAM’S HAS A RICH HISTORY OF INNOVATION AND A DEEP COMMITMENT TO AUTHENTICITY,
MAKING IT THE IDEAL PARTNER TO GO TO MARKET WITH
OUR FIRST-EVER LICENSED READY-TO-DRINK PRODUCT,”
GRANT NORRIS-JONES
EVP AND HEAD OF GLOBAL PARTNERSHIPS AT TKO GROUP HOLDINGS, WWE’S PARENT COMPANY.
Whether you’re tuning in for Money in the Bank®, SummerSlam®, or hosting a themed bash in Dubai Marina, this collab delivers premium flavor with championship-level flair.
The Main Event: What’s in the Can?
The Seagram’s Spiked WWE Series features three knockout flavors crafted to echo the energy of the ring:
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Rumble Punch™ – A remix of Seagram’s iconic “Jamaican Me Happy,” this explosive blend of strawberry, lemon, guava, and watermelon is pure tropical chaos.
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Pineapple Powerhouse™ – Bold pineapple with cherry and lime, this one packs the kind of zing that leaves a lasting impression.
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Slammin’ Blueberry™ – Blueberry meets citrus in a clean, crushable combo that sneaks up like a surprise finisher.
Each flavor clocks in at 8% ABV—double the typical canned cocktail—and delivers a punch fit for any pre-show party, rooftop celebration, or wrestling trivia night in the UAE.
Why WWE x Seagram’s Works in Dubai
Dubai has always been a city that embraces bold flavors, global entertainment, and luxury experiences—and this new beverage line ticks every box. With the UAE’s strong WWE fanbase and growing thirst for ready-to-drink cocktails, the WWE x Seagram’s series hits the sweet spot for:
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Tailgate-style watch parties at lounges in JBR or Motor City
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Pop-up fan zones around Pay-Per-View live streams in DIFC
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Private home events in Palm Jumeirah, especially during premium matches
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Bar promotions and drink specials at venues like Lock, Stock & Barrel or Wavehouse
“OUR COLLABORATION WITH WWE MARKS AN EXCITING MOMENT FOR SEAGRAM’S SPIKED AS WE CONNECT WITH WWE’S GLOBAL AUDIENCE,”
SAID JAIME POLISOTO, BRAND DIRECTOR OF SEAGRAM’S ESCAPES.
And yes—rumors of WWE Superstar appearances at international retail promotions may just bring some smackdown energy to the UAE soon.
Premium Live Events, Premium Flavors
The Seagram’s Spiked WWE cans won’t just live on the shelf—they’re set to dominate the branding at WWE’s biggest events of the year, from SummerSlam® to Survivor Series®. Expect to see:
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Custom-branded drink stations at themed viewing parties
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Behind-the-scenes digital content connecting fans to the drinks
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Cocktail pairings at WWE-sponsored events and VIP lounges
Dubai’s wrestling superfans now have a way to fully immerse themselves in the action—with a flavor that’s just as bold as the show itself.
Where to Find It in the UAE
While currently rolling out across the U.S., expect curated releases to begin appearing in Dubai through premium beverage retailers like:
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African + Eastern
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MMI
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Le Clos (for exclusive traveler bundles)
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Select bar menus in Dubai Marina and Yas Island
With WWE’s global reach and Dubai’s flair for the fan-driven and fabulous, availability in the UAE is only a matter of time—and demand.
Why Dubai Drinkers Should Pay Attention
This isn’t just a novelty—it’s a beverage collaboration done right. The flavors hold their own, the branding is immersive, and the tie-in with a cultural icon like WWE makes it irresistible to collectors, party hosts, and fans alike.
Whether you’re toasting to your favorite finisher or just need a bold new option for your bar fridge, the WWE x Seagram’s series delivers serious punch—without taking itself too seriously.
Final Bell: A Flavor Slam You Didn’t See Coming
From the arena to your next rooftop party, Seagram’s Spiked WWE Series is summer’s ultimate fan-fueled drink. It’s vibrant, over-the-top, and refreshingly unexpected—exactly what you’d expect when two entertainment icons collide.
So grab a can, strike your pose, and raise a toast to flavor that fights back. This is more than a drink. It’s the best WWE-themed drink in Dubai—and it’s just getting started.
