Dubai’s discerning sippers, prepare your palates for a citrus-kissed summer celebration unlike any other.
The world’s #1 limoncello, Pallini, has turned a dazzling 150—and the UAE is raising a glass to toast this milestone with style. From Abu Dhabi lounges to Sharjah’s upscale rooftop bars and Ajman’s boutique resorts, Pallini’s “Taste of a Kiss” campaign is delivering zesty elegance straight from the Amalfi Coast to the heart of Dubai’s elite social scene.
The signature Pallini Spritz is quickly becoming the sophisticated drink of the season, offering a flirtatious splash of Italian heritage that’s perfectly at home in Dubai’s cosmopolitan cocktail culture.
A Taste of Italian Legacy—Now Sipped in Dubai
Founded in 1875 and still fiercely family-owned, Pallini Limoncello has spent a century and a half perfecting the art of citrus liqueur. The woman behind this legacy? Micaela Pallini, a fifth-generation CEO and chemist who infuses the brand with both tradition and innovation.
“THIS CAMPAIGN IS A LOVE LETTER TO OUR ITALIAN ROOTS. IT REFLECTS EVERYTHING PALLINI STANDS FOR—JOY, BEAUTY, TOGETHERNESS, AND TIMELESS TASTE,”
MICAELA PALLINI
CEO OF PALLINI LIMONCELLO
“SHARING OUR 150TH ANNIVERSARY AS THE WORLD’S LEADING LIMONCELLO IS BOTH HUMBLING AND EXHILARATING.”
The “Taste of a Kiss” campaign channels the romance and zest of the Amalfi Coast while positioning Pallini as the perfect companion to warm Dubai evenings and curated gatherings. Whether you’re hosting in Jumeirah, brunching in Bluewaters, or relaxing in Saadiyat Island, there’s one signature drink on everyone’s lips: the Pallini Spritz.
The Pallini Spritz: Dubai’s Summer Fling with Amalfi
Light, bright, and undeniably chic, the Pallini Spritz is now one of the top trending spritz-style cocktails globally—and it’s making waves from Marina rooftops to DIFC lounges.
How to Make a Pallini Spritz:
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3 parts Prosecco
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2 parts Pallini Limoncello
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1 part sparkling water
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Serve over ice with a slice of lemon in a large wine glass
The result? A sophisticated, zesty escape in a glass—ideal for golden hour toasts in Palm Jumeirah or upscale garden soirées in Al Barari. It’s the new “it” drink for those seeking the best limoncello cocktails in Dubai with effortless Italian glamour.
From Rome to the UAE: A Global Love Story in a Glass
Pallini’s “Taste of a Kiss” campaign is more than a marketing moment—it’s a story of generational passion and modern craftsmanship. With creative agency Luther DSGN (based in Rome) at the helm, the campaign is marrying timeless taste with Instagram-era storytelling through luxe visual content, influencer partnerships, and digital-first design.
Micaela Pallini isn’t just a CEO—she’s a symbol of the brand’s fearless evolution. As the first woman to lead the company, she’s bringing a fresh, empowered voice to a 150-year-old icon without losing its soul.
For residents of Dubai, Abu Dhabi, Sharjah, and Ajman, that story now arrives in curated bottles of Pallini Limoncello—available at top retailers, hotels, and cocktail menus across the region.
Where to Sip or Shop Pallini in Dubai and Beyond
Distributed globally by Lucas Bols, Pallini Limoncello is increasingly accessible in the UAE’s premier spirits retailers and fine-dining venues. From Emirates Gourmet in Abu Dhabi to select shops in City Walk and The Pointe, you can bring a splash of Amalfi magic into your home bar or impress guests at your next soirée.
“PALLINI IS A RARE BRAND THAT BLENDS CRAFTSMANSHIP, LEGACY, AND MODERN APPEAL,”
BRETT DUNNE
MANAGING DIRECTOR, USA AND CANADA,
LUCAS BOLS
“WE’RE EXCITED TO HELP EXPAND ITS REACH…BRINGING THE SPIRIT OF THE AMALFI COAST TO AMERICAN CONSUMERS AND BARTENDERS.”
Dubai’s own connoisseurs can now echo that sentiment as they explore the luxury of heritage sipped through a chilled spritz.
What Does a Kiss Taste Like?
Pallini has an answer—and it’s seductive, sunlit, and slightly sweet. Whether you’re planning a beachfront gathering in Ajman, a candlelit terrace dinner in Downtown Dubai, or a rooftop bash in Sharjah, the Pallini Spritz is your golden-hour go-to.
In a world of fleeting trends, Pallini offers something truly rare: a product that tastes like legacy, feels like celebration, and invites you to toast to more than just another drink—it’s to 150 years of flavor, kissed by the Italian sun and embraced by Dubai’s skyline.
Raise a Glass to Timeless Taste
So, what does a kiss taste like? If you ask Pallini—and now, Dubai—it tastes like Amalfi lemons, effervescence, and 150 years of passion distilled into one perfect pour. Whether you’re toasting under Burj Khalifa lights or on a private yacht in Abu Dhabi, make it a Pallini Spritz. This summer, let your glass tell a story.
