Step aside, sugary cocktails and overly boozy classics—Sophie Turner and ST-GERMAIN® Elderflower Liqueur are ushering in a new era of summer sipping, and Dubai is here for it.
The ST-GERMAIN Hugo Spritz has officially gone global, crowned the “drink of the summer” by Turner herself in a playful new campaign. Already a hit from St. Tropez to Chicago, this light, floral spritz is now making waves across Dubai’s glamorous rooftop bars, private pool parties, and breezy seaside lounges.
If you’re on the hunt for the best elderflower spritz in Dubai, the Hugo is your signature pour of the season—elegant, effortless, and ready to elevate everything from brunch in Jumeirah to sunset soirees in Abu Dhabi.
Sophie Turner + ST-GERMAIN = Spritz Stardom
Hollywood icon Sophie Turner has once again teamed up with ST-GERMAIN®, the French elderflower liqueur known for its artful elegance and delicate floral notes. Her second campaign short film finds her behind the bar, channeling cheeky charm and effortless glamour as she mixes up her signature cocktail—the Hugo Spritz.
“I’M THRILLED TO CONTINUE MY PARTNERSHIP WITH ST-GERMAIN,
A BRAND THAT NOT ONLY EMBODIES MY PHILOSOPHY OF EMBRACING THE LIGHTER SIDE OF LIFE,
BUT ALSO MAKES ME LOOK PRETTY GOOD BEHIND A BAR,”
SOPHIE TURNER
Her playful touch, combined with the Hugo Spritz’s irresistible flavor profile, has helped catapult this cocktail to global fame. And now, it’s Dubai’s turn to toast.
What’s in the ST-GERMAIN Hugo Spritz?
Chic, simple, and irresistibly fresh, the Hugo Spritz is as easy to make as it is to love.
Hugo Spritz Recipe:
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1.5 oz ST-GERMAIN Elderflower Liqueur
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2 oz chilled Prosecco
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2 oz sparkling water
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Garnish: fresh mint and lime wedge
With its light florals, balanced sweetness, and fizzy elegance, this spritz pairs beautifully with the UAE’s warm evenings and luxurious outdoor venues. Whether you’re sipping by the Marina or serving it at your next Palm Jumeirah garden brunch, this cocktail sets a new gold standard for summer sophistication.
Why Dubai Is Embracing the Hugo Spritz
Dubai’s cocktail scene is no stranger to world-class trends—and the best elderflower spritz in Dubai is quickly becoming the city’s go-to drink for stylish summer sipping. The Hugo fits perfectly into the UAE’s upscale social rituals, offering a lighter, more refined alternative to sugary mixes or heavy pours.
Here’s why it works so well in the region:
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Elevated yet approachable: Fits five-star lounges and home entertaining alike
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Heat-friendly: Refreshing, low-ABV, and ideal for hot-weather sipping
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Instagram-ready: Gorgeous presentation with fresh garnishes
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Health-conscious appeal: Lower in sugar and calories compared to many cocktails
From the beachfront resorts of Saadiyat Island to rooftop lounges in DIFC, the Hugo Spritz is quickly becoming a must-have on curated cocktail menus.
A Campaign That’s as Fun as It Is Fashionable
The 2024 ST-GERMAIN campaign, set against sun-drenched backdrops and accented by Turner’s tongue-in-cheek energy, offers more than just mixology tips—it invites fans into a world of lighthearted elegance.
“I’M EXCITED TO FINALLY SHOW OFF MY BARTENDING SKILLS
IN THIS SUMMER’S SEQUEL AND, WHILST I MIGHT NOT BE A CHEF,
WHEN IT COMES TO MAKING THE PERFECT DRINK,
I’VE DEFINITELY FOUND MY SIGNATURE – THE ST-GERMAIN HUGO SPRITZ.”
Across the U.S. and Europe, the brand is activating stylish summer events—complete with curated menus and Turner-inspired pairings—and similar vibes are landing in the UAE. Watch for Dubai and Abu Dhabi’s trendiest venues hosting Hugo-inspired happy hours and garden brunches.
Where to Sip (and Shop) the Hugo Spritz in Dubai
Where to find it:
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MMI and African + Eastern locations for ST-GERMAIN bottles
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Amazon.ae and Le Clos for premium cocktail kits
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Top venues offering the Hugo Spritz:
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Flair 5 (DIFC)
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Nikki Beach Dubai
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The Bay at Mandarin Oriental
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Coya Abu Dhabi
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Hosting your own event? A quick Hugo Spritz bar setup—Prosecco, sparkling water, ST-GERMAIN, and some mint—is all you need to bring French Riviera vibes to your Dubai balcony or Sharjah garden party.
Spritz Culture Comes to the Gulf
As UAE residents seek refined, sessionable drinks that align with luxury lifestyles, ST-GERMAIN’s elderflower liqueur stands out. It’s floral, French, and crafted with 1,000 elderflowers in every bottle—making it a story worth sipping.
“SOPHIE TURNER HAS PLAYED A KEY ROLE IN INTRODUCING SPRITZ LOVERS TO THE ST-GERMAIN HUGO SPRITZ’S LIGHTER, FRESHER, AND SUBTLY SWEET TASTE PROFILE,”
EMMA FOXGLOBAL VP OF ST-GERMAIN.
As menus evolve and Dubai’s cocktail scene gets even more curated, don’t be surprised to see more floral spritzes joining the lineup—with the Hugo leading the charge.
Final Sip: The Season Belongs to the Spritz
For those ready to embrace a lighter, more elegant drink culture, the ST-GERMAIN Hugo Spritz is the perfect match. With Sophie Turner leading the global charge and Dubai’s stylish crowd already catching on, there’s no better time to stock your bar—and refresh your palate.
So whether you’re poolside in JBR or mixing cocktails in a Downtown penthouse, raise your glass to summer’s most fashionable sip.
