Dubai’s whiskey scene is turning a new leaf—literally. Brother’s Bond Bourbon, founded by actors-turned-eco-entrepreneurs Ian Somerhalder and Paul Wesley, has launched its most ambitious release yet:
Regenerative Grain Straight Bourbon
a single barrel, micro-batch masterpiece that blends luxury, flavor, and purpose in every sip. Debuting exclusively at select 1 Hotels locations worldwide, this bourbon isn’t just smooth—it’s sustainable.
For UAE collectors and connoisseurs searching for the best sustainable bourbon in Dubai, this rare bottle is as elegant as it is earth-conscious.

Bourbon That’s Green from Grain to Glass
What sets this new Brother’s Bond release apart is more than just celebrity cachet. It’s the whiskey world’s first regenerative grain straight bourbon—a bold move in an industry dominated by tradition. Crafted in partnership with master distiller Pete Barger and aged for seven years, this limited-edition bourbon is distilled using 100% regenerative grain—grown in a way that restores soil health, promotes biodiversity, and helps combat climate change.
“AT BROTHER’S BOND, SUSTAINABILITY ISN’T JUST A BUZZWORD—IT’S AT THE HEART OF HOW WE CRAFT, CONNECT, AND GIVE BACK,”
IAN SOMERHALDER.
That sentiment resonates deeply with Dubai’s eco-conscious luxury set—where clean living, sustainable sourcing, and design-driven experiences are increasingly part of the premium lifestyle.
What’s in the Bottle?
While its environmental credentials are impressive, this bourbon holds its own where it really counts: in the glass. Bottled at 95 proof, it delivers a balanced pour with complexity, character, and crowd-pleasing charm.
Tasting Notes:
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Color: Deep amber with glowing copper hues
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Aroma: Toasted oak, dark cherry, and a whisper of honeyed grain
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Palate: Ripe stone fruits, charred oak, warm baking spices
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Finish: Lingering spice with layers of leather and caramel
This is a bourbon to be sipped slowly—whether you’re enjoying it fireside in Al Barari, pairing it with a cigar on a DIFC rooftop, or gifting it to a collector in Abu Dhabi.
Exclusive to 1 Hotels—Including the Ones Dubai Jetsetters Love
The Regenerative Grain Straight Bourbon will only be available through select 1 Hotels locations in the U.S. this summer. But with Dubai travelers regularly flying into properties in New York, Miami, and Los Angeles, this release is quickly becoming a cross-continental collector’s item.
Two formats are on offer:
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750ml bottles for bespoke cocktails and top-shelf bars
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375ml bottles featured in curated hotel room minibars
This rollout makes it easy for eco-conscious travelers from Dubai to taste, toast, and take part in Brother’s Bond’s greener future.
“THIS INITIATIVE REFLECTS OUR DEDICATION TO SUSTAINABILITY—BECAUSE GREAT SPIRITS DESERVE TO COME FROM GREAT SOIL,”
STEVEN MINOR
CORPORATE DIRECTOR OF BEVERAGE AT 1 HOTELS.
A Spirit with Star Power—and Staying Power
Fans of The Vampire Diaries might be surprised to see Somerhalder and Wesley go from blood-sipping to bourbon-pouring, but their passion is no act. Since launching Brother’s Bond Bourbon in 2021, the pair have earned serious cred among whiskey aficionados for their commitment to quality and transparency.
Other hits from their lineup include:
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Original Cask Strength Bourbon
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American Blended Rye
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Bottled-in-Bond Bourbon (recently ranked Top 5 worldwide)
Even better? A portion of proceeds from every bottle goes to Kiss the Ground, a nonprofit dedicated to promoting regenerative agriculture and reversing climate degradation—making every pour a toast to a better planet.
Why Dubai’s Whiskey Collectors Should Care
In a city where top-shelf spirits are prized and sustainability is rapidly becoming part of the lifestyle narrative, Brother’s Bond offers something rare: a product that’s both conversation piece and cause. From Palm Jumeirah to Saadiyat Island, the UAE’s whiskey collectors are increasingly looking for labels that speak to their values—not just their palate.
Whether you’re curating your home bar, gifting a bottle to a client, or launching a cigar-and-bourbon pairing event at your villa, this micro-batch release is a statement—one that says taste and sustainability can go hand in hand.
Final Sip: A New Vintage for a New Generation
The Brother’s Bond Regenerative Grain Straight Bourbon isn’t just another celebrity spirit—it’s a forward-thinking, flavor-packed release that bridges the gap between traditional craftsmanship and modern responsibility. With limited availability and a cause behind every sip, it’s already turning heads from California to the UAE.
If you’re seeking the best sustainable bourbon in Dubai, make space on your shelf—and in your values—for a bottle that gives as much as it pours.